Let me tell you a secret - - Press Releases work and can get massive traffic to your website. And they get you noticed on the net and off the net and can lead to many new open doors to market your products. Let me explain how. I have written many press releases, you can actually check them out by doing a search on Google or Yahoo for "Jeff Mills Coastal Vacations." I wrote them as though some one else was writing them about me or the companies I was trying to promote. Write your press releases like a newsworthy event, and not an ad. Put quotes in there. Quote yourself, and look like an expert. BE the expert. Quote others and look like a reporter, telling good information from a reliable source. Mohammed Ali was once asked, "How did you get to become the greatest Boxer of all time?" Ali answered, "Because I started telling people I was the greatest and that I was so pretty!" Having a press release makes you an expert, authority, and respected. Because of Press Releases mentioned above, I have been selected to be on TV shows, and also been on Radio. Plus my releases are getting my message out all over the internet, telling people about what I am so passionate about, in fun and interesting ways. How exciting huh? Using press releases, I have generated a solid 6 figures in only 15 months promoting my home business career opportunities on the net. As a former Youth Pastor, now a Minister in the Marketplace, I was making $36,000 a year. But using press releases, I was able to get so much publicity, that I currently have turned my old yearly Youth Pastor salary into my monthly one. This income explosion was because of the search engine exposure that my press releases garnered. All that income came from many tiny little press releases. Another great thing about press releases is they get your URL's all over the search engines IMMEDIATELY. Yes, Immediately. No waiting 3-6 weeks or even 6 months. My releases get indexed in 24 hours. Usually Google and Yahoo News and their main sites index my releases on page one. I even have had some #1 listings which were just press releases. ** When is the Best Time To Submit a Release? I like to submit them on Thursdays and Fridays, so they are released on Saturdays and Sundays in the media. There is a two day delay if you use PR Web. My strategy is not for media publication, which might include my release being put in magazines, or newspaper, but mainly for Search Engine Optimization. I want an online audience to find me, not an offline. If you marketing strategies would work well with offline exposures, then by all means, take use of that advantage if a reporter comes calling. When using a service like PR Web, the competition for #1 or a top 10 listing on page one of PR Web's MAIN website is LESS on weekends too, as people are not paying top dollar to be there on Saturdays and Sundays, when media people are not working traditional 9-5 jobs. ** What Are the Elements to be Included in Your Press Release Title Subhead Body Keywords Contact Info TITLE Your title should be keyword rich, with the specific niche you are marketing to. Try for the first 5 words to be your keywords you want the press release optimized for. Do some keyword research, using www.goodkeywords.com to see what people in your niche are most looking for and also buying for. Add those popular keywords into your title. Use good copywriting titles of the past, and modify them to fit you. Many great long copy style direct response sales letters have wonderful titles and headlines which you can modify and borrow. SUBHEAD Your subhead should also be keyword rich, repeating some of the main keywords found in the title, but telling a little more info in 2-3 sentences. This is where you summarize what your PR is going to talk about. BODY Your body must contain a great story, which makes readers want to read it. It can be short or long, but add relevant keywords and keyword phrases to it which will help optimization. You might want to have your keyword or key phrases mentioned 4-7 times in your release. The length of your release should be 100-500 words. Some services take more words than that, but if you can do a power punched release with all the goods in it and make the media take notice, do make it short. They get a lot of releases coming across their desks daily. Include the basics in your body which one would find in everyday newspaper articles. Who What When Where Why How Tell a story and speak to the news media, don't sell to them. Dont make your press release, Press Release Spam or PRSpam. Dont make it an ad and try to sell the product or service in your release. The idea is to make them curious, and want to go to your sites, find out more, where you can collect a lead or make a sale there. Don't use words like "You can make money". Use words like "One can make money..." Speaking in the right person makes it legit. Watch how you use, I said, you said, or he/she said." Also ad your website URL in the body if you can, and it is relevant. KEYWORDS Usually you can select 5-10 keywords, depending on which services you are using, which are the ones you used in your press release content, which helps get you listed for them with Search Engine Optimization, and that will bring you targeted niche traffic. CONTACT INFO And the Contact info, should be a website, or phone # where a media outlet can call you back for more on the story to cover you in their news media. ** CAUTION: I was talking to one friend the other day, who promotes an online MLM opportunity from a Nutritional Company and he was in trouble because the company he represented did not allow press releases to be published with out permission, and he got a call from the CEO because he sent something out there and did not know it was against the company policy. Lucky for him, they just gave him a warning! So, be sure what you are writing about is okay and always get permission first from a compliance department if you are not the owner of the company or representing something or someone else. If you are the company owner, you can ask yourself for permission. ? If you would like to write about a newsworthy event of another company and use their publicity to get you publicity, please ask permission first. ** How to Write Press Releases Do a search for keywords similar to yours and read how others have written their releases to get more of an idea how to write yours. www.prweb.com has a search box, which you can type in your keywords and see the patterns, flows and styles of similar press releases. Also, after you write your release, do this... goto www.elance.com or www.freetranslation.com and hire a translator to translate it into Spanish, Chinese, Japanese, or any language of a country where you can market your product. Then take the translated work back to PRWEB and submit it to the language or country of choice and get a handful of international interest. In closing, writing a press release is a surefire way to get newsworthy info about you or your business listed quickly in the search engines, usually as soon as 24 hours and listed in the top 10 listings on page one for the related keywords people are searching for. |
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