A landing page is used to capture peoples details when they come to your website. It helps to sort out the serious lookers from the curious! If people come to your website and they aren't really that interested in what you have to offer, then they probably won't give you their details to have a look at the inside. The first thing to look at then is your online advertising. Are you using relative keywords to get people to your website? Or are the keywords you're using too broad and people are not really interested enough to give you details to enter your website? I regularly use secondary keywords or phrases that are more targeted towards the market you're trying to attract. For example; If I was advertising on the Internet for holiday accommodation on the Gold Coast and I was situated in Broadbeach, then the keywords to use might be "Holiday Accommodation Broadbeach". If I had used "Gold Coast Holiday Accommodation" then I could attract people who might want to stay at Coolangatta, in which case they aren't interested because it's half an hour away. Learn to find and use relevant targeted key words, and key phrases, that attract more qualified prospects who want what you have. Promote Yourself and your Services Shamelessly! Don't be afraid to let people know who you really are. We all know by now that people buy from people they know, like and trust, so why wouldn't you want people to know who you are. The Internet can be a bit bland so why not spice it up with a bit of your own personality. On our landing page we have added a picture of ourselves so that potential customers can see that we are real people. We also included an audio section that allows people to hear our voices to gain a bit more of a connection. Not only that, in the audio I clearly direct people to do what I want them to do, which is enter their details. It's amazing what people will do when they are told to do something! |
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