Have you ever thought about using tips books to market your business? What are tips booklets, you ask?

Tips booklets are small information dense publications that you can give to your customers and potential customers. These booklets are great for keeping your business in the fore front of your customers minds.

These are tangible links from your customers directly to your company. Working much the same as calendars with your company information, these booklets are filled with valuable information.

Do you own a real estate business? If so, a great information product might be 25 Tips on Buying Your New Home. A mortgage business? How about this booklet: 7 Steps to Guarantee Youll Qualify for Your Next Mortgage.

These booklets work well for all types of businesses. Virtually any service business can use them and many product based businesses can benefit.

Heres how it works. Well create a short booklet packed with beneficial tips and information. Additionally, well weave your companys message into the text.

For example, you own a business that caters to people who buy property to fix and resell. Maybe you sell paint and other materials.

You have a booklet called 25 Tips to Maximize Your Resell Value. In this book you have a tip section on painting the interior of the investment property. This is an important step because no other activity will enhance the resell value of a property more than painting.

Explain how to handle this important step in the tips booklet. Then you go on to give information about blending different colors of paint to achieve different effects. Naturally, you do this in a manner that minimizes the sales pitch and maximizes the helping neighbor feeling.

This is relationship marketing at its best. These customerss will buy from you repeatedly. Why, because they trust you.

Another company can use tips books to build credibility while educating their customers. Maybe your customers dont know how particular type of grass will enhance their lawn. By educating them on the various characteristics of different strains of grasses and helping them make the right choice for their yard, you become the expert.

People like to buy from experts; they like to be guided through their purchases. Tips books can help you provide this service.

Rick Parrott

Rick Parrott is a Microsoft Certified Professional, and a COMPTIA A+ and Network + Certified Professional with over ten years of Information Technology experience.

Working for several large American insurance corporations and the US Government has given him the opportunity to learn from the best.

Besides working in the Information Technology field, he has taught for vocational schools and the City of San Antonio Adult Literacy program as a network/computer instructor.

Prior to entering the computer field Rick Parrott managed businesses that grossed almost a million dollars a year.

Rick Parrott graduated from Embry-Riddle Aeronautical University in 1994, the same year he left the US Air Force for the civilian sector.

During his Air Force service he worked on C-130 aircraft as a Hydraulic Mechanic and for seven years as an Air Traffic Controller.

Rick Parrott is currently married and lives in San Antonio Texas.