Everybody chatters and talks; we all use words. Pack a power punch and use them to your advantage. Impact your market, stoke your fires, and burn your bridges with action words that set your sales in motion by activating the motivating power of words with purpose.

When your words struggle to make a point, ramble and miss the target, your consumer disappears into the boredom and doldrums of discontent, seeking something more invigorating to read. However, if you capture their attention, motivate them into action, and bring them to the buying table with money in their fuzzy little palms, they purchase your products and come back for more.

The power is yours. Do you ramble and dawdle along loosing the interest of your prospective clients with passive phrasing and indirect soft language? Or do you energize them with power words?

What is a power word? You ask. Whoa, verbs. Words that do something, tell you something, activate your imagination, bring your client to life, and set them to motion. IF you leave your client dancing in the sunshine and delight of anticipation for the arrival of your product or service, youve done your job.

If not Please, hire a copy writer who can grab their attention and motivate them to action.

Jan Verhoeff

Somewhere between college and life, Jan began to focus on other people. Her intense need to feel accomplishment in her life drove her to finding a deeper contentment than just existing in the hoot 'n holler of southeastern Colorado. While the beauty of the prairie never escaped her eye for color and beauty, the intensity of her desire kept her moving ever onward.

Summers in Michigan and Tennessee brought her closer to something, but it wasn't until much later, as an adult, mother of four that she began to understand that her need for accomplishment included sharing what she had learned along the way. It also meant that her talent for painting the dream and writing her thoughts had a lot to do with her accomplishments.

She began to focus on actually writing down her thoughts and ideas in journals, revealing her prayer thoughts and life events. Bits of paper became treasures of memory, and a notebook became an outlet of hope and a step of faith. Jan put her thoughts on paper, and began to publish them, where she found opportunity, including various magazines, trade journals, and local publications. Her interests in business and new enterprise became a resounding outlet for her talent, and wisdom for those who sought it. Jan's interest in business development became her trademark, resulting in her first book publication in !992, "Building a Business: From Scratch". This 22 page booklet was published by a local printer in a vertical brochure format, selling more than a thousand copies nation wide. It has resurfaced in college classes as the basis for college term papers, graduate thesis, and research documents for small business courses over the past 13 years.

Seeking more diverse outlets for her talents, Jan most recently has written several short stories published in various books, including: "Stories for the Trail" with the Lamar Writer's Group, "Prickly Points of Life" a combination poetry/short story collection of Jan's work, and "Coffee Clatter" a bound collection of written works originally published in a newsletter published by her daughter, Brenna, as a Sophomore Year Project when she was homeschooling at Buchanan Academy.

More recently her work is available in a newsletter she publishes weekly via email, and various blogs listed on the right side of this page.

You may contact Jan at: janverhoeff@yahoo.com