Copyright 2006 Stuart Elliott
Today let me tell you something that you may not remember.
You are UNIQUE, you are special, there is nobody like you amongst the billions of people on this whole planet!
Think about that for a little while, let it really sink in...
Thats right, there is nobody in the whole world like you, nobody looks like you, talks like you or writes like you and that is a fact.
Take Jack Nicholson for example, he is a world famous actor who has played many famous characters but every time you watch his films you see him portraying the character in the way that only he can, not a different person.
He injects his own personality into every single character he plays and that is why he is good.
Why does he or any other actor do that? Because that is what makes him different and stand out above all the other actors! That is why he is famous and rich because he is himself, he doesn't try to be another person.
If you go online and read any sales letter you will see that the best ones contain the personality of the writer, as you read the words you can see his/her personality shining through and you know that you are talking to a real person and not some automated robot.
When you write your sales letters you must remember your uniqueness, let it come into your letter, let your personality shine through.
But how? I hear you saying!
Well, how do you talk and act if you are talking to your best friend?
Yes, that's right you act naturally, you don't have any airs and graces, if you want to be sad you can be, if you want to jump and shout for joy you can do. If you are excited about something you show it in your words, the tone of your voice and your gestures.
In short you act as YOU!
This is what I mean by write from the heart. Let all your feelings come out onto the paper, be truthful, let your words tell me exactly how you feel and be yourself. You have a unique way of expressing your thoughts and views. Dont try to be somebody you aren't, leave that to somebody else.
You are a real person and I want to listen to the real you, warts and all!
When you write what do you see?
Do you see the computer screen staring back at you or do you see beyond it?
Right now as I write these words I see you, I don't see anybody else and certainly not the computer screen. I'm talking directly to you, so I see your face and it is my pleasure to do so!
This is what you must do as you write your sales letter. It doesn't matter how many people may see it at the same time, you can only address it to one person.
Keep this firmly in your mind whenever you write - I've got a big post it note that says Write Articles/ads To Only One Person stuck to the top of my computer screen.
I don't need the reminder this minute, because I know I'm talking directly to you, my friend, but sometimes I forget, I get a mental blank and sit there staring into space. Then I see my note and I'm reminded that I have to talk to you and nobody else!
This helps me to direct everything I write only to you, not to anyone else who may read this letter - YOU are the only person reading at this moment and I am only talking to you!
Have a good think about the power of that last statement, put it into practice and you will see a major change in the responsiveness of your sales letters!
Keep well and enjoy your writing! |
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