You know, Tom Cruise has been all over the television and newspapers lately.

Yeah, he's got a big blockbuster movie out right now that he's trying to promote (War Of The Worlds), but he's also been getting a little "out there" going on about his newest love, Katie Holmes, and of course -- he's been in "preacher" mode about his cult / religion, scientology.

Now whether you like this kind of stuff or not, there's a very simple lesson you can learn from Tom Cruise, that can make a HUGE difference in your business, and therefore in your life.

Any idea what that lesson is?

No... it's not that you should go around getting publicity by being a nut...

And n-o-o-o... it's not that you should profess your love for your newest flame, shouting it out from every rooftop in town at the top of your lungs, so we can all hear about it, either.

It has to do with "action".

More specifically, it has to do with "taking action".

Napoleon Hill, the author of the incredible book, "Think And Grow Rich", once said,

"Do not wait. The time will never be "just right". Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along."

And it's true: Things happen once you're in motion, not when you're in meditation.

See, regardless of whether you love Tom Cruise or whether you think he's an a-hole, the fact of the matter is...

At least he's out there doing something!

Many people just sit around waiting... and waiting... and waiting...

Until their timing is "just right".

And before you know it, what happens is, you wind up moving on to another project because all that enthusiasm you once had over your idea, is long gone, just like all the other hopes and dreams you once had but didn't "get to".

Along those lines, let me tell you a somewhat embarassing story:

I didn't grow up in what you'd exactly call a... "loving environment".

As a result, I had a lot of negative programming shoved down my throat from an early age.

And it's taken me loads of time to reverse all that and to sort of "re-program" myself with "good messages" instead of "bad" ones.

Anyway, when I was a kid, my father had a favorite expression. He used to tell me "You're no effin' good Craig."

For a while there, I used to believe him.

So I got myself in lots of trouble... and I did a lot of negative things... and I really was sort of wandering around aimlessly.

If I'm 100% honest about things, I didn't really "snap out" of that mode, until I was around 30 years old.

Around that time, I made some "key" decisions, that I may tell you about later, but for now... just know that I started making some good strategic moves in my life, for the very first time.

A few years later, in late 1998, I decided to go into business for myself.

Was my timing right?

Absoluetly not.

I had a very close family member that was just recovering from a serious illness, and that was pre-occupying a great deal of my time, both physically and emotionally... Anne and I were working on having another child... and lastly, it wasn't exactly like we had a huge amount of free cash to play with.

In fact, we had a little stash for the first time in a while, and I was about to invest the lion's share of it into getting my new office set up.

On top of that, mind you... this was all new to me.

After all, I was the son of a toll collector and a bank teller... so it wasn't like I'd had years of formidable training in running a business, and I'd certainly NEVER seen entrepreneurial "spirit" in action before in my entire life.

But I did it.

With my wife's support, and with both of us never even thinking things wouldn't work out, I started my own financial planning firm after spending time working in the corporate world doing this for someone else.

Shortly after that, I got into direct-response, used it to really explode my sales... and then of course... the rest is history.

My point is not that I succeeded. And frankly, until I stumbled across direct-response marketing, we had a lot more stress, anxiety and bad times, than good.

My point is, that I did... "something".

Overall, my story has a really nice ending -- at least as far as I'm concerned, but what I want you to know is that nothing would have EVER happened if I'd waited until the timing was "just right".

Remember, it's a good life, if you don't weaken.

And... if you just take action.

And it's an even better life, as long as you don't sit around waiting for the "right time" to get your stuff done.

Try it, you'll immediately find out for yourself.

Now go sell something.

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

Craig Garber

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries.

If you're serious about using emotional direct-response copy to increase your sales, then you MUST check out his website.

Garber specializes in dealing with selling products and services that are in the high dollar range, and he has an wealth of knowledge he draws from in crafting his promotions, in addition to his "living on the edge" life-experiences, along with a rock-solid 157 IQ.

This unique combination of "street smarts" and book-smarts allows him to get inside your prospects minds to write compelling, engaging and expressive copy that gets your prospects involved and whipping out their wallets.

Here are just some of the raving reviews, taken from actual client testimonials, about Garber:

“Finally, I found the copywriter I can work with for the rest of my career. He’s extremely thorough and reliable -- the man is his word. When he tells you he’s going to do something for you, it’s going to be done. It’s very refreshing in this candid world full of posers and imposters, all these people acting like they’re the best copywriters, and in reality they’re broke, they’re weak -- just seeing who they can scam next. So if you’re looking for somebody who’s very committed to your success, who delivers HUGE results, and who does whatever it takes to make sure your piece will be a winner, then don’t hesitate to go ahead and get a hold of Craig Garber right now.” - Chet Rowland

“During the two and a half intensive hours of conversation I had with Craig - I learned (and re-learned) more about copy than I have over the last 12 years. For example: Just one idea Craig gave me has increased my net profit by 43%! His grasp of which words move people into action -- is so comprehensive, so damned obvious ("Why didn't I think of that before?") and so easily explained -- that you'll just want to slam down the phone and get re-writing that very instant. I know -- I did! If you need to know more, just e-mail me: peter @ peterthomson.” Peter Thomson