For those who run the sales departments at automotive car dealerships they know that the more money they spend in training their sales force the more sales the dealership will accrue. Most sales training includes positive feedback and motivational speeches, team work and success training. There is an aire of competitiveness too; No one leaves this car lot without buying a car! It is indeed one of the most hyped types of programs in the sales profession, perhaps it is often used wrong too, as so many people or customers are left with a bad taste in their mouths when it comes to car sales people and we have all heard those jokes too. But selling cars does not have to be a negative thing, as most people who shop for new cars are indeed interested in buying a car and do not know how to go about it or what questions that they should be asking. A good sales person can take the edge off and help these customers into the car of their choice effortlessly. The salesman in this case is no longer a sales person but rather a problem solver. It therefore makes sense to train the salespeople to think like problem solvers, as well as give them the knowledge of the product, motivation and the tools they need as well. Consider this in 2006. |
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