If you own a mobile detailing business you realize that many people will walk up your truck and ask you about the services that you provide. They can see that you're working on someone else's car and they like the idea of having their car detailed while they are at work. It makes perfect sense because it saves them time and money and you can make a good living doing detailing in parking lots of people's offices. But you must train your employees on each and every truck how to sell. More importantly you must teach them how to listen. Many auto detailers have a little routine that they go through and they use the same sentences on every single customer. It is good to have a canned sales pitch, but it is not smart to use it willy-nilly. And it makes no sense to use the sales pitch when answering a question that it does not represent. The customer will see this and assume you are just trying to sell them and assume you simply gave them an answer, which was irrelevant to their question. Further they will think you are not listening and that you do not care or about what they want or are interested in. It is important to train your salespeople and your crew how to sell mobile detailing services if they are going to ride on that truck and work on your teams. I sincerely hope you will consider all of this in 2006. |
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