Is it actually possible to use the same formula the mighty Google uses, to create your own compelling sales copy?

It is, and today I'm going to let you in on the very powerful secret they use, so you can do exactly that.

Let me start by sharing a little story with you.

A while ago, Eric Schmidt, the CEO of Google, responded to a comment made by another exective who was asking how to foster a sense of innovation in your IT staff, without letting them run wild.

Schmidt, who is a very sharp guy, said... actually...

"We prefer to let them run rampant!"

He then explained, "The most clever ideas don't come from the leaders, but rather from the leaders listening and encouraging and kind of creating a discussion -- wandering around trying to find new ideas."

In fact, Google encourages their engineers (the geeks who come up with all the new "Google Tricks") to spend 20% of their time on "something of the engineer's own choosing".

Presumably, this doesn't mean downloading porn, but instead, Schmidt wants them "focusing their efforts on ideas not directly related to their main business, but that will lead to new discoveries."

Now if you can adapt Google's esprit de corps to your mindset when you're writing sales copy, then very compelling and mighty things will come out of it.

See, one of the biggest frustrations you're probably running into, is you feel what you're writing, doesn't make sense, and won't necessarily work in your sales letter.

Well, I've got news for you: Get it out of your system and write it down anyway, because...

It Doesn't Matter!

What you need to do is to unplug yourself from your traditional every day thinking, and like the Google engineers, letting your mind run rampant.

Who cares what you write down on your page?

The only thing that counts is what's left after all your editing is done, anyway.

Right?

So write as fast and as furiously as you possibly can.

Some of what you're putting down will be great!

And, a small portion of it will be useless.

But that's O.K. -- you're going to get a lot more ideas out of yourself doing things this way, than by trying to get it "just right", your first time out of the starting gate.

Just get out there and start writing -- you're going to come up with something much better than you would doing it "the old way".

The truth is, I love writing... but... I hate editing.

And if I was so good straight out of the starting gate, this simply wouldn't be so.

But, I'd rather finish the RACE first... then merely winning... one single lap.

Now go sell something,

Craig Garber http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

Craig Garber

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries.

If you're serious about using emotional direct-response copy to increase your sales, then you MUST check out his website.

Garber specializes in dealing with selling products and services that are in the high dollar range, and he has an wealth of knowledge he draws from in crafting his promotions, in addition to his "living on the edge" life-experiences, along with a rock-solid 157 IQ.

This unique combination of "street smarts" and book-smarts allows him to get inside your prospects minds to write compelling, engaging and expressive copy that gets your prospects involved and whipping out their wallets.

Here are just some of the raving reviews, taken from actual client testimonials, about Garber:

“Finally, I found the copywriter I can work with for the rest of my career. He’s extremely thorough and reliable -- the man is his word. When he tells you he’s going to do something for you, it’s going to be done. It’s very refreshing in this candid world full of posers and imposters, all these people acting like they’re the best copywriters, and in reality they’re broke, they’re weak -- just seeing who they can scam next. So if you’re looking for somebody who’s very committed to your success, who delivers HUGE results, and who does whatever it takes to make sure your piece will be a winner, then don’t hesitate to go ahead and get a hold of Craig Garber right now.” - Chet Rowland

“During the two and a half intensive hours of conversation I had with Craig - I learned (and re-learned) more about copy than I have over the last 12 years. For example: Just one idea Craig gave me has increased my net profit by 43%! His grasp of which words move people into action -- is so comprehensive, so damned obvious ("Why didn't I think of that before?") and so easily explained -- that you'll just want to slam down the phone and get re-writing that very instant. I know -- I did! If you need to know more, just e-mail me: peter @ peterthomson.” Peter Thomson